Green DIY store choice among socially responsible consumer generations

Green DIY store choice among socially responsible consumer generations

Abstract The purpose of our empirical investigation, based on the theory of reasoned action and generational theory, is to study the green DIY retail store choice of socially responsible consumer generations (Baby Boomers, Millennials, Gen X-ers and Gen Zs). The authors base their quantitative resea...

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Bibliographic Details
Main Authors: Dan-Cristian Dabija, Brandusa Mariana Bejan
Format: Article
Language:English
Published: SpringerOpen 2018-09-01
Series:International Journal of Corporate Social Responsibility
Subjects:
Socially responsible consumption behaviour
Socially responsible consumers
DIY retailing
Green DIY
Emerging market
Green consumers
Online Access:http://link.springer.com/article/10.1186/s40991-018-0037-0

Internet

http://link.springer.com/article/10.1186/s40991-018-0037-0

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