Guest loyalty in hospitality industry
The continuous growth of competition in the hospitality sector has created the need to retain guests and prevent them from switching company due to better offer or saturation. Loyal customers are a valuable asset for catering companies, not only because of the awareness of the effects of customer lo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka turistička škola strukovnih studija, Beograd
2015-01-01
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| Series: | Turističko Poslovanje |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2015/0354-30991516005G.pdf |