Norms, Norm Sets, and Reference Groups: Implications for Household Interest in Energy Technologies
Household adoption of rooftop solar panels and battery storage can potentially reduce the negative environmental impacts of the electric grid. We argue that the number of socially close (friends and family) and geographically close (neighbors) others who have rooftop solar panels will affect norm ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-08-01
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| Series: | Socius |
| Online Access: | https://doi.org/10.1177/23780231211039035 |