Possible applications of instruments of measurement of the customer value in the operations of logistics companies
Background: The growing popularity in recent years of marketing concepts of putting clients in the centre of the interest of companies as well as easy access to data related to customers' behaviors led to the increase of the importance of such concepts as the profitability and the value...
| Format: | Article |
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| Language: | English |
| Published: |
Poznań School of Logistics
2011-12-01
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| Series: | LogForum |
| Subjects: | |
| Online Access: | http://www.logforum.net/vol7/issue4/no2/7_4_2_11.pdf |