Online Marketing in Political Communication – Its Essence, Instruments, and Functions
Online marketing is nothing else than a model of traditional marketing in cyberspace; it is a hybrid of previous forms of mass communication. In the first decade of the 21st century, the instruments used in marketing in political communication were revolutionized by the emergence of solutions enabli...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-12-01
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| Series: | Social Communication |
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| Online Access: | http://www.degruyter.com/view/j/sc.2017.3.issue-2/sc-2017-0009/sc-2017-0009.xml?format=INT |