RELIGIO-CENTRIC SELLING STRATEGY IN THE RELATIONSHIP BETWEEN MARKET SENSING CAPABILITIESAND THE SMEs BUSINESS PERFORMANCE
This paper aims to investigate and examine the mediating role of religio-centric selling strategy in relation to market sensing capabilities with SMEs business performance in religious-based industries. This paper selected 330 Muslim SMEs in Central Java and tested the regressive relationships of t...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi Universitas Islam Sultan Agung
2019-09-01
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| Series: | IJIBE (International Journal of Islamic Business Ethics) |
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| Online Access: | http://dx.doi.org/10.30659/ijibe.4.2.640-658 |