At the confluence of organisation development (OD) and organisation identity theory (OIT): Enter identity interventions
The identity concept has been around in the form of “corporate identity" for some time, but its appearance as “organisation identity" is more recent. Emerging theory and initial empirical research suggest that an identity approach and “identity interventions" in particular, offer prom...
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| Format: | Article |
| Language: | English |
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AOSIS
2004-10-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/131 |