Digital marketing impact on tourism in Portugal: a quantitative study
Almost two decades have passed since the beginning of the millennium, digital marketing and mobile technology are evolving so fast that has changed the way tourists travel, plan and experience their holidays, even more so with the newer generations, who are more propense to travel, discover the wo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2020-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_75_vol_9_1__2020_portugal.pdf |