Non-Traditional brands: New perspectives and old challenges

Non-Traditional brands: New perspectives and old challenges

This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the d...

Full description

Bibliographic Details
Main Author: Jefferson Eduardo Macias Quisaguano
Format: Article
Language:Spanish
Published: Pontificia Universidad Católica del Ecuador 2020-06-01
Series:Revista Facultad de Jurisprudencia
Subjects:
trademarks
non-traditional trademarks
graphic representation
functionality
Online Access:http://www.revistarfjpuce.edu.ec/index.php/rfj/article/view/240
id doaj-3f2216eba6c24b0ebdfbdb39862a337a
record_format Article
spelling doaj-3f2216eba6c24b0ebdfbdb39862a337a2021-06-19T08:09:38ZspaPontificia Universidad Católica del EcuadorRevista Facultad de Jurisprudencia2588-08372588-08372020-06-011No. 7: Journal of the Faculty of Jurisprudence336364https://doi.org/10.26807/rfj.v7i7.240Non-Traditional brands: New perspectives and old challengesJefferson Eduardo Macias Quisaguano0https://orcid.org/0000-0001-9491-9437Investigador jurí­dico independiente This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the different criteria that have been found and choosing the most appropriate and practical ones to reinforce their use in Ecuador. http://www.revistarfjpuce.edu.ec/index.php/rfj/article/view/240trademarksnon-traditional trademarksgraphic representationfunctionality
collection DOAJ
language Spanish
format Article
sources DOAJ
author Jefferson Eduardo Macias Quisaguano
spellingShingle Jefferson Eduardo Macias Quisaguano
Non-Traditional brands: New perspectives and old challenges
Revista Facultad de Jurisprudencia
trademarks
non-traditional trademarks
graphic representation
functionality
author_facet Jefferson Eduardo Macias Quisaguano
author_sort Jefferson Eduardo Macias Quisaguano
title Non-Traditional brands: New perspectives and old challenges
title_short Non-Traditional brands: New perspectives and old challenges
title_full Non-Traditional brands: New perspectives and old challenges
title_fullStr Non-Traditional brands: New perspectives and old challenges
title_full_unstemmed Non-Traditional brands: New perspectives and old challenges
title_sort non-traditional brands: new perspectives and old challenges
publisher Pontificia Universidad Católica del Ecuador
series Revista Facultad de Jurisprudencia
issn 2588-0837
2588-0837
publishDate 2020-06-01
description This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the different criteria that have been found and choosing the most appropriate and practical ones to reinforce their use in Ecuador.
topic trademarks
non-traditional trademarks
graphic representation
functionality
url http://www.revistarfjpuce.edu.ec/index.php/rfj/article/view/240
work_keys_str_mv AT jeffersoneduardomaciasquisaguano nontraditionalbrandsnewperspectivesandoldchallenges
_version_ 1721371117469302784

Similar Items