Non-Traditional brands: New perspectives and old challenges
This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the d...
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| Format: | Article |
| Language: | Spanish |
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Pontificia Universidad Católica del Ecuador
2020-06-01
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| Series: | Revista Facultad de Jurisprudencia |
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| Online Access: | http://www.revistarfjpuce.edu.ec/index.php/rfj/article/view/240 |