Measuring Strategy by Tracing Political Media Relations Tactics – A Conceptualization
Conceptualizing the strategic interplay of communication experts with political journalists is like being in the middle of so far conflicting approaches. The mostly economic science based literature on strategic communication management often implies a prescriptive and rational approach of decisi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
FU Berlin, University of Erfurt
2013-05-01
|
| Series: | Global Media Journal: German Edition |
| Subjects: | |
| Online Access: | http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-27631/GMJ5_Schink_final.pdf |