PRODUCT-MARKET PROFILE OF THE MAIN COMPETITORS IN THE OUTSOURCING SECTOR IN BULGARIA AS A KEY STRATEGIC INSTRUMENT
The main goal of the current publication is to represent a product-market profile as an essential strategic instrument in the companies from the outsourcing sector in Bulgaria. In this article, we use the product-market profile to identify competitors' profiles and to define the intensity of co...
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| Format: | Article |
| Language: | English |
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Trakia University
2020-12-01
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| Series: | Trakia Journal of Sciences |
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| Online Access: | http://tru.uni-sz.bg/tsj/TJS%20-%20Suppl.1,%20Vol.18,%202020/64_R.Radev.pdf |