Marketing Substantiation of Measures on Innovative Development of the City of Izmail

The article analyzes the situation using the methods of SWOT-analysis, questionnaires using the CAWI method, and identifies problems in the functioning of the city of Izmail, Odessa region. Conducting correlation-regression analysis allowed identifying the factors that affect the level of tourist...

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Bibliographic Details
Main Authors: Olena Yakovenko, Iryna Ivanenko
Format: Article
Language:English
Published: Danubius University 2019-10-01
Series:Journal of Danubian Studies and Research
Subjects:
Online Access:http://journals.univ-danubius.ro/index.php/research/article/view/6002/5084