Winning the Battle: The Importance of Price and Online Reviews for Hotel Selection
Traditionally, price has been one of the main revenue management levers that allow hotels to sell the right product to the right customer at the right time. Recent research in the area of electronic word-of-mouth has found that travelers’ online reviews may also be an influential factor affecting ot...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akdeniz University Tourism Faculty
2020-06-01
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| Series: | Advances in Hospitality and Tourism Research |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/pub/ahtr/issue/54821/528150?publisher=akdeniz |