On the Im/Propriety of Brand Names
This paper asks what kind of modifications we might have to make to our conventional understandings of proper names to accommodate the im/propriety of brand names. On the basis of ethnographic research on a naming crisis at a Mumbai advertising agency, I suggest that the classic anthropological noti...
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| Format: | Article |
| Language: | English |
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Centre d’Etudes de l’Inde et de l’Asie du Sud
2015-09-01
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| Series: | South Asia Multidisciplinary Academic Journal |
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| Online Access: | http://journals.openedition.org/samaj/3986 |