Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising

Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising

Abstract Background Alcohol advertising is a key driver of alcohol consumption, and is prohibited in France by the Loi Evin. In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis ‘Probably’ and ‘…the best in the world’ in place of Carlsberg in p...

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Bibliographic Details
Main Authors: Rachael Murray, Magdalena Opazo Breton, John Britton, Jo Cranwell, Bruce Grant-Braham
Format: Article
Language:English
Published: BMC 2018-04-01
Series:BMC Public Health
Subjects:
Alcohol
Advertising
Alibi
Exposure
Impressions
Children
Online Access:http://link.springer.com/article/10.1186/s12889-018-5449-y

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http://link.springer.com/article/10.1186/s12889-018-5449-y

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