Investigating important factors influencing purchasing from chains
In this paper, we survey important factors, influencing customers to buy more from one of well known food market operating in capital city of Iran named Shahrvand. The survey studies the effects of six factors including customer's perception, persuasive factors, brand, customers' expectati...
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| Format: | Article |
| Language: | English |
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Growing Science
2012-04-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol2/msl_2011_135.pdf |