Video Clip and Artiste’s Image as Tools of the Song Hit’s Mediavirus Action Strengthening (Based on the Ukrainian and Russian Compositions of Late 20th – Early 21st Centuries)

An important place in mass music culture belongs to the song hit – a phenomenon which attributes have not still been explored well finally. Among them – a video clip as a specific form of hit’s incarnation and an artiste’s image as a communicative feature of the phenomenon’s existence. The ascertain...

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Bibliographic Details
Main Author: Ivanna Shnur
Format: Article
Language:English
Published: KNUKiM Publishing Centre 2019-06-01
Series:Вісник Київського національного університету культури і мистецтв. Серія: Музичне мистецтво
Subjects:
Online Access:http://musical-art.knukim.edu.ua/article/view/171792