CONSTRUCTION INDEX OF CONSUMER LOYALTY
The paper is devoted to questions of creation indexes of consumer loyalty as factor of formation effective marketing strategy of advance of production by the enterprises functioning in the conditions of the high competition.
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| Format: | Article |
| Language: | Russian |
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Nauka
2015-09-01
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| Series: | Modernizaciâ, Innovaciâ, Razvitie |
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| Online Access: | https://www.mir-nayka.com/jour/article/view/175 |