Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market

Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market

This study combines insights from market diffusion and consumer research to provide an inte-grated framework of mobile communications market in Japan. We base our analysis on data from company interview, focus group discussion and industry reports. Our findings indicate that technology push dominate...

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Bibliographic Details
Main Authors: Norlia Ahmad, David T Methe
Format: Article
Language:English
Published: Universitas Indonesia 2011-12-01
Series:Asean Marketing Journal
Subjects:
Technology
consumer needs
mobile communication
Japan
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/2022

Internet

http://journal.ui.ac.id/index.php/amj/article/view/2022

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