ENTERPRISE MARKETING POTENTIAL ASSESSMENT THROUGH EVALUATION OF THE CORRESPONDENCE BETWEEN ITS GOALS AND MARKET NEEDS
The approaches to determining the elements of the category "potential" and its structuring are systematized. A semantic analysis of the concept "enterprise marketing potential" identified three areas of its manifestation: the ability to achieve a certain level of competitiveness,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2013-12-01
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| Series: | Економіка розвитку |
| Subjects: | |
| Online Access: | http://www.ed.ksue.edu.ua/ER/knt/ee134_68/e134py2.pdf |