CSR commitments, perceptions of hypocrisy, and recovery
Abstract This paper examines perceived hypocrisy when a failure is aligned with prior social performance. It is hypothesized that commitment to a CSR domain creates greater performance expectations thus exacerbating the effects when an aligned failure occurs. Study 1 demonstrates that failure alignm...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2020-03-01
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| Series: | International Journal of Corporate Social Responsibility |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40991-019-0046-7 |