Conceptualizing Festival Attractiveness and Its Impact on Festival Hosting Destination Loyalty: A Mixed Method Approach
A number of studies have been conducted to examine the attractiveness of tourism destinations. However, there has been little research done on festival attractiveness nor on its impact on destination loyalty. This study employed a mixed method approach to investigate the festivals in Guangzhou city,...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-04-01
|
| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/8/3082 |