Central Coast consumers want more food-related information, from safety to ethics
Information is lacking on what consumers want to know about food production, processing, transportation and retailing. Focus groups and a random-sample mail survey of consumers in the Central Coast region indicate that food safety and nutrition generate the most interest....
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University of California Agriculture and Natural Resources
2006-01-01
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doaj-3d51add32a1640649f291e21c2ad54512020-11-25T00:50:08ZengUniversity of California Agriculture and Natural ResourcesCalifornia Agriculture0008-08452160-80912006-01-01601141910.3733/ca.v060n01p1410.3733/cav060n01_4Central Coast consumers want more food-related information, from safety to ethicsPhilip H. Howard0Department of AgricultureInformation is lacking on what consumers want to know about food production, processing, transportation and retailing. Focus groups and a random-sample mail survey of consumers in the Central Coast region indicate that food safety and nutrition generate the most interest. However, ethical concerns such as the humane treatment of animals, the environmental impacts of food production and social justice for farmworkers also have strong support. The results suggest that voluntary food labels on these issues may be a promising way to meet consumer needs for more information.http://calag.ucanr.edu/archive/?article=ca.v060n01p14Californiaconsumer demandfocus groupsfood labeling |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Philip H. Howard |
spellingShingle |
Philip H. Howard Central Coast consumers want more food-related information, from safety to ethics California Agriculture California consumer demand focus groups food labeling |
author_facet |
Philip H. Howard |
author_sort |
Philip H. Howard |
title |
Central Coast consumers want more food-related information, from safety to ethics |
title_short |
Central Coast consumers want more food-related information, from safety to ethics |
title_full |
Central Coast consumers want more food-related information, from safety to ethics |
title_fullStr |
Central Coast consumers want more food-related information, from safety to ethics |
title_full_unstemmed |
Central Coast consumers want more food-related information, from safety to ethics |
title_sort |
central coast consumers want more food-related information, from safety to ethics |
publisher |
University of California Agriculture and Natural Resources |
series |
California Agriculture |
issn |
0008-0845 2160-8091 |
publishDate |
2006-01-01 |
description |
Information is lacking on what consumers want to know about food production, processing,
transportation and retailing. Focus groups and a random-sample mail survey of consumers
in the Central Coast region indicate that food safety and nutrition generate the most
interest. However, ethical concerns such as the humane treatment of animals, the environmental
impacts of food production and social justice for farmworkers also have strong support.
The results suggest that voluntary food labels on these issues may be a promising
way to meet consumer needs for more information. |
topic |
California consumer demand focus groups food labeling |
url |
http://calag.ucanr.edu/archive/?article=ca.v060n01p14 |
work_keys_str_mv |
AT philiphhoward centralcoastconsumerswantmorefoodrelatedinformationfromsafetytoethics |
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