Central Coast consumers want more food-related information, from safety to ethics

Information is lacking on what consumers want to know about food production, processing, transportation and retailing. Focus groups and a random-sample mail survey of consumers in the Central Coast region indicate that food safety and nutrition generate the most interest....

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Main Author: Philip H. Howard
Format: Article
Language:English
Published: University of California Agriculture and Natural Resources 2006-01-01
Series:California Agriculture
Subjects:
Online Access:http://calag.ucanr.edu/archive/?article=ca.v060n01p14
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spelling doaj-3d51add32a1640649f291e21c2ad54512020-11-25T00:50:08ZengUniversity of California Agriculture and Natural ResourcesCalifornia Agriculture0008-08452160-80912006-01-01601141910.3733/ca.v060n01p1410.3733/cav060n01_4Central Coast consumers want more food-related information, from safety to ethicsPhilip H. Howard0Department of AgricultureInformation is lacking on what consumers want to know about food production, processing, transportation and retailing. Focus groups and a random-sample mail survey of consumers in the Central Coast region indicate that food safety and nutrition generate the most interest. However, ethical concerns such as the humane treatment of animals, the environmental impacts of food production and social justice for farmworkers also have strong support. The results suggest that voluntary food labels on these issues may be a promising way to meet consumer needs for more information.http://calag.ucanr.edu/archive/?article=ca.v060n01p14Californiaconsumer demandfocus groupsfood labeling
collection DOAJ
language English
format Article
sources DOAJ
author Philip H. Howard
spellingShingle Philip H. Howard
Central Coast consumers want more food-related information, from safety to ethics
California Agriculture
California
consumer demand
focus groups
food labeling
author_facet Philip H. Howard
author_sort Philip H. Howard
title Central Coast consumers want more food-related information, from safety to ethics
title_short Central Coast consumers want more food-related information, from safety to ethics
title_full Central Coast consumers want more food-related information, from safety to ethics
title_fullStr Central Coast consumers want more food-related information, from safety to ethics
title_full_unstemmed Central Coast consumers want more food-related information, from safety to ethics
title_sort central coast consumers want more food-related information, from safety to ethics
publisher University of California Agriculture and Natural Resources
series California Agriculture
issn 0008-0845
2160-8091
publishDate 2006-01-01
description Information is lacking on what consumers want to know about food production, processing, transportation and retailing. Focus groups and a random-sample mail survey of consumers in the Central Coast region indicate that food safety and nutrition generate the most interest. However, ethical concerns such as the humane treatment of animals, the environmental impacts of food production and social justice for farmworkers also have strong support. The results suggest that voluntary food labels on these issues may be a promising way to meet consumer needs for more information.
topic California
consumer demand
focus groups
food labeling
url http://calag.ucanr.edu/archive/?article=ca.v060n01p14
work_keys_str_mv AT philiphhoward centralcoastconsumerswantmorefoodrelatedinformationfromsafetytoethics
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