Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach
The article outlines the issues related to the topic of management of formalised marketing and media activities in outsourcing companies in the age of competitiveness, with particular emphasis on contemporary marketing approach. General management of the organisation and management of marketing and...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-10-01
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| Series: | Social Communication |
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| Online Access: | https://doi.org/10.1515/sc-2015-0006 |