The effect of Instagram conspicuous consumptive behaviour on the intention to purchase luxury goods: A developing country’s perspective
Background: Social media has grown to such a large extent that it has become a primary source of information amongst consumers online. Consequently, South Africa has seen an exponential growth in the use of Instagram. Objective: The study investigates the effect of Instagram conspicuous consumptive...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2021-08-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1267 |