In the Purchase’s Essence: Sensory and symbolic elements in the descriptions of perfume sales over the Internet

In the Purchase’s Essence: Sensory and symbolic elements in the descriptions of perfume sales over the Internet

This study aimed to analyse whether sensory and symbolic elements used in perfume descriptions in internet sales can positively influence the level of involvement and consumer buying intention. To do so, a quasi-experimental design was adopted with the creation of three scenarios: one control group...

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Bibliographic Details
Main Authors: Brenda Allana Santos de Paula, Miriam Leite Farias, Salomão Alencar de Farias, Ilda Maria Moraes e Silva
Format: Article
Language:English
Published: Universidade Federal de Pernambuco 2020-09-01
Series:Consumer Behavior Review
Subjects:
sensorial marketing
symbolic consumption
perfumes
online sales.
Online Access:https://periodicos.ufpe.br/revistas/cbr/article/view/244525

Internet

https://periodicos.ufpe.br/revistas/cbr/article/view/244525

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