CONSUMER BEHAVIOUR FORMATION IN THE CUSTOMIZED SERVICE MARKETS: A CASE OF UKRAINE
Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differentiation of the trade offer, the establishment...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2018-01-01
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| Series: | Baltic Journal of Economic Studies |
| Subjects: | |
| Online Access: | http://www.baltijapublishing.lv/index.php/issue/article/view/345/pdf |