Fast Food Choices, lessons for the hospitality industry: An exploratory study in Johannesburg, South Africa.

This small scale exploratory study investigated the reasons behind fast food purchasing decisions. Respondents were multi-racial, mixed gender, multi-ethic with self-declared different religious affiliations. All respondents were based in Johannesburg, which is South Africa’s largest and wealthiest...

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Bibliographic Details
Main Authors: Dr Tracey McKay, Jace Subramoney
Format: Article
Language:English
Published: AfricaJournals 2017-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_6__4__2017.pdf