Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity
Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns. The effects of the economic crisis, increased migratory trends and frequent social unrest reinforce consumers' ethnocent...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2020-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712002077Z.pdf |