The Relationship between Image and Legitimacy in the Spanish Public University
The correct management of intangible assets such as image and legitimacy can be crucial for the survival and success of organizations given the current competitive landscape. These variables have been analysed in the literature due to their importance, however additional research is still needed in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2019-07-01
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| Series: | Harvard Deusto Business Research |
| Online Access: | http://www.hdbresearch.com/index.php/hdbr/article/view/245 |