Effect of Core Competence and Brand Personality of Short Video Websites on User Loyalty
Influenced by the strong demand for fragmented entertainment from network users, the short video industry has entered an unprecedented period of rapid development, but any emerging industry goes through a life cycle. The purpose of this article is to explore the impact of core competitiveness and br...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2019-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/332447 |