Country of Origin As Antecedents On Consumer Quality Perceptions and Puchasing Decisions
This research aimed to analyze consumer purchase decisions and consumer perceptions of the quality of car products based on country of origin factors namely country of manufacture, brand, and price, country of assembling and country of design hybrid brand products. Respondents in this study amounted...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2020-01-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/8499 |