LA RESPONSABILIDAD SOCIAL CORPORATIVA DE LAS MULTINACIONALES ESPAÑOLAS EN COLOMBIA

The Corporate Social Responsibility is aninnovative strategy of entrepreneurialmanagement which has arrived in Colombiathanks to the boost of the business schools, theentrepreneurial associations and the guidelinesof the matrix houses of transnationalcorporations. This paradigm is being developedby...

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Bibliographic Details
Main Authors: Alejandro Pulido, Pedro Ramiro
Format: Article
Language:Spanish
Published: Universidad de San Buenaventura 2010-06-01
Series:El Ágora USB
Subjects:
Online Access:http://web.usbmed.edu.co/usbmed/elagora/htm/v10nro1/pdf/7.pdf