Marketing mix for consumer high technology products
This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2012-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/09%20dovleac%20balasescu%20m.pdf |
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doaj-3c0b492d51bd4f368500d8adb178f7132020-11-24T22:48:07ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942012-01-015(54)14148Marketing mix for consumer high technology productsDovleac, L.Bălăşescu, M.This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored to their needs. A special attention is given to the necessity for inclusion in the marketing mix of the fifth element – the assistance and informational support for customers.http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/09%20dovleac%20balasescu%20m.pdfMarketing mixHigh-technology productsStrategy. |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Dovleac, L. Bălăşescu, M. |
| spellingShingle |
Dovleac, L. Bălăşescu, M. Marketing mix for consumer high technology products Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences Marketing mix High-technology products Strategy. |
| author_facet |
Dovleac, L. Bălăşescu, M. |
| author_sort |
Dovleac, L. |
| title |
Marketing mix for consumer high technology products |
| title_short |
Marketing mix for consumer high technology products |
| title_full |
Marketing mix for consumer high technology products |
| title_fullStr |
Marketing mix for consumer high technology products |
| title_full_unstemmed |
Marketing mix for consumer high technology products |
| title_sort |
marketing mix for consumer high technology products |
| publisher |
Transilvania University Press |
| series |
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| issn |
2065-2194 |
| publishDate |
2012-01-01 |
| description |
This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored to their needs. A special attention is given to the necessity for inclusion in the marketing mix of the fifth element – the assistance and informational support for customers. |
| topic |
Marketing mix High-technology products Strategy. |
| url |
http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/09%20dovleac%20balasescu%20m.pdf |
| work_keys_str_mv |
AT dovleacl marketingmixforconsumerhightechnologyproducts AT balasescum marketingmixforconsumerhightechnologyproducts |
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1725679632640901120 |