Marketing mix for consumer high technology products

This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored...

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Bibliographic Details
Main Authors: Dovleac, L., Bălăşescu, M.
Format: Article
Language:English
Published: Transilvania University Press 2012-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/09%20dovleac%20balasescu%20m.pdf