L’entretien collectif en contexte

Researchers using focus groups should take into account the imbrication, within the interview process itself, of « internal » with « external » agencies. Although initially extrinsic to the interaction, these agencies can be analyzed provided that the interviewees interject them as part of the strat...

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Bibliographic Details
Main Author: Olivier Tschannen
Format: Article
Language:fra
Published: Université Laval 2010-08-01
Series:Communication
Subjects:
Online Access:http://journals.openedition.org/communication/2091