The Role of Traditional Product Development in Building Relationship Quality and its Impact on Resort Hotel Brand Loyalty

Customer loyalty is seen as one of the most important driving factors of the success of a business and is also one measure of performance in business. The purpose of this study is to investigate the role of traditional product development in building relations with customers in order to create resor...

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Bibliographic Details
Main Author: I Putu Utama
Format: Article
Language:English
Published: People & Global Business Association (P&GBA) 2019-03-01
Series:Global Business and Finance Review
Subjects:
Online Access:http://www.gbfrjournal.org/pds/journal/thesis/20190412161710-V7DOL.pdf