Impact of corporate social responsibility strategies on consumer patronage of telecommunication industry: an MTN experience in Enugu state

The purpose of this study is to investigate the impact of corporate social responsibility (CSR) strategies on consumer patronage of telecommunication industry: an MTNF Science and Technology State. It specifically aims to determine the influence of MTNF Science and Technology Scholarship Scheme as a...

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Bibliographic Details
Main Author: Victor O. Okolo
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-03-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11678/PPM_2019_01_Okolo.pdf