Face-saving and Seasonal Gifts: Analysis of Cultural Exchanges in the Confucian Market Place
<p>Contrasting views on whether gifts are undervalued or overvalued have featured in the Western literature. Most previous studies point to gift undervaluation, which leads to receivers re-gifting or returning what they have received from their loved ones. This study takes the discussion furth...
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| Format: | Article |
| Language: | English |
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EconJournals
2021-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/11202 |