Scope of Social Marketing in De-Marketing Smoking Habits: An Exploratory Study
Social marketing is the art of marketing for the society. With the present environment confronted with numerous issues related to society and health, social marketing can be used as a humble way to address them. This study explores the scope of social marketing in de-marketing smoking habits. Conseq...
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| Format: | Article |
| Language: | English |
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UUM Press
2020-03-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=9be4e5bd-7fbe-44a3-98ef-2698da3670da |