The pecularities of formation and development of event marketing strategies
The necessity determined by the global economy – it is the ability to transform the flows of ideas into technological and commercial success. This process includes not only the creation of new products and services, but also the introduction of new methods to stimulate and promote sales. Creativity...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2007-09-01
|
| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11526 |