Assessing Customer Preferences for Shopping Centers: Effects of Functional and Communication Factors

Retail companies operating in Lithuania are very important for the national economy. Domestic consumption has remained one of the most important drivers of Lithuania’s economic development. The objective of this article is to investigate the customer preferences and to identify selected factors of s...

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Bibliographic Details
Main Authors: Miglė Černikovaitė, Žaneta Karazijienė, Lina Bivainienė, Valdas Dambrava
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/6/3254