The relationship between the barriers to cross-functional integration and new product performance in Spanish innovative firms
This study analizes the relationship between cross-functional integration and new product performance in a sample of Spanish innovative firms. Managers’ perceptions in R&D, marketing, manufacturing and other areas show that the lack of management support for integration and the physical distance...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2007-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2007&v=7&n=1&o=1 |