THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA
The lifestyle and the technology evolution have significantly changed the consumers’ expectations and behaviors for the alimentary products. Paying more attention to health and welfare, consumers are looking for healthy products, which induces a special sensitivity to all information on the packagin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing house of University of Pitesti, Romania
2016-05-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2016_1_5.pdf |