NOVAS FORMAS DE RELAÇÃO COM A SOCIEDADE POR MEIO DA IDENTIFICAÇÃO DE ATRIBUTOS QUE COMPÕEM A PERSONALIDADE DA MARCA DE UM AIES
The brand personality in the higher education institution (HEI) is a way that it has tocommunicate with society (DA ROCHA e ALPERSTEDT, 2006) , it is a subject ofdiscussion in marketing ( SUNG e KIM , 2010). By admitting the need for the HEIs to workefficiently its market...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2015-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319338454003 |