Merchandising and its role in the modern restaurant business

The article deals with the components of merchandising systems and its role in the formation of the competitive restaurant business today; reveals the basic prerequisites of merchandising and its definition.; analyses techniques of the visual merchandising and communication merchandising that is use...

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Bibliographic Details
Main Author: Iryna Shamara
Format: Article
Language:English
Published: V. N. Karazin Kharkiv National University 2017-12-01
Series:Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
Online Access:https://periodicals.karazin.ua/irtb/article/view/10028/9551