Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri

Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri

Abstract, The purpose of this study is to determine the relationship between the intention to purchase counterfeit exclusive branded fashion products with brand minded life style. Variables used in this study consist of the independent variable is brand minded life style (X). While the dependent var...

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Bibliographic Details
Main Authors: Resti Athhardi Wijaya, M. As’ad Djalali, Diah Sofiah
Format: Article
Language:Indonesian
Published: Fakultas Psikologi Universitas 17 Agustus 1945 Surabaya 2016-02-01
Series:Persona
Online Access:http://jurnal.untag-sby.ac.id/index.php/persona/article/view/553
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spelling doaj-3b068a6ff20f43b8a55801c37b4345022021-03-17T01:43:50ZindFakultas Psikologi Universitas 17 Agustus 1945 SurabayaPersona2301-59852615-51682016-02-0140210.30996/persona.v4i02.553495Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja PutriResti Athhardi Wijaya0M. As’ad Djalali1Diah Sofiah2Universitas 17 Agustus 1945 SurabayaUniversitas 17 Agustus 1945 SurabayaUniversitas 17 Agustus 1945 SurabayaAbstract, The purpose of this study is to determine the relationship between the intention to purchase counterfeit exclusive branded fashion products with brand minded life style. Variables used in this study consist of the independent variable is brand minded life style (X). While the dependent variable is the intention to purchase counterfeit exclusive branded fashion products (Y). The subject of this study are female adolescents aged between 16 until 19 years in Surabaya. The analysis result state that brand minded life style have not significant relationship with the intention to purchase counterfeit exclusive branded fashion products. Keywords : Brand Minded Life Style, Intention to purchasehttp://jurnal.untag-sby.ac.id/index.php/persona/article/view/553
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Resti Athhardi Wijaya
M. As’ad Djalali
Diah Sofiah
spellingShingle Resti Athhardi Wijaya
M. As’ad Djalali
Diah Sofiah
Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
Persona
author_facet Resti Athhardi Wijaya
M. As’ad Djalali
Diah Sofiah
author_sort Resti Athhardi Wijaya
title Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
title_short Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
title_full Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
title_fullStr Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
title_full_unstemmed Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
title_sort gaya hidup brand minded dan intensi membeli produk fashion tiruan bermerk eksklusif pada remaja putri
publisher Fakultas Psikologi Universitas 17 Agustus 1945 Surabaya
series Persona
issn 2301-5985
2615-5168
publishDate 2016-02-01
description Abstract, The purpose of this study is to determine the relationship between the intention to purchase counterfeit exclusive branded fashion products with brand minded life style. Variables used in this study consist of the independent variable is brand minded life style (X). While the dependent variable is the intention to purchase counterfeit exclusive branded fashion products (Y). The subject of this study are female adolescents aged between 16 until 19 years in Surabaya. The analysis result state that brand minded life style have not significant relationship with the intention to purchase counterfeit exclusive branded fashion products. Keywords : Brand Minded Life Style, Intention to purchase
url http://jurnal.untag-sby.ac.id/index.php/persona/article/view/553
work_keys_str_mv AT restiathhardiwijaya gayahidupbrandmindeddanintensimembeliprodukfashiontiruanbermerkeksklusifpadaremajaputri
AT masaaddjalali gayahidupbrandmindeddanintensimembeliprodukfashiontiruanbermerkeksklusifpadaremajaputri
AT diahsofiah gayahidupbrandmindeddanintensimembeliprodukfashiontiruanbermerkeksklusifpadaremajaputri
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