Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri

Abstract, The purpose of this study is to determine the relationship between the intention to purchase counterfeit exclusive branded fashion products with brand minded life style. Variables used in this study consist of the independent variable is brand minded life style (X). While the dependent var...

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Bibliographic Details
Main Authors: Resti Athhardi Wijaya, M. As’ad Djalali, Diah Sofiah
Format: Article
Language:Indonesian
Published: Fakultas Psikologi Universitas 17 Agustus 1945 Surabaya 2016-02-01
Series:Persona
Online Access:http://jurnal.untag-sby.ac.id/index.php/persona/article/view/553