Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
Abstract, The purpose of this study is to determine the relationship between the intention to purchase counterfeit exclusive branded fashion products with brand minded life style. Variables used in this study consist of the independent variable is brand minded life style (X). While the dependent var...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Fakultas Psikologi Universitas 17 Agustus 1945 Surabaya
2016-02-01
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| Series: | Persona |
| Online Access: | http://jurnal.untag-sby.ac.id/index.php/persona/article/view/553 |
| Summary: | Abstract, The purpose of this study is to determine the relationship between the intention to
purchase counterfeit exclusive branded fashion products with brand minded life style. Variables
used in this study consist of the independent variable is brand minded life style (X). While the
dependent variable is the intention to purchase counterfeit exclusive branded fashion products (Y).
The subject of this study are female adolescents aged between 16 until 19 years in Surabaya. The
analysis result state that brand minded life style have not significant relationship with the intention
to purchase counterfeit exclusive branded fashion products.
Keywords : Brand Minded Life Style, Intention to purchase |
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| ISSN: | 2301-5985 2615-5168 |